A Legacy of Excellence in Atlanta
WIFH has been named Best Laser & Skincare Clinic 2026 in Jezebel’s Best of Atlanta awards, marking the 13th time the practice has been recognized by the luxury lifestyle publication.
Voted on by local readers, these awards highlight standout names shaping the city’s beauty and wellness landscape. For WIFH, the recognition reflects more than two decades of consistent, patient-first care.
Clinical Expertise, Visible Results
Since opening in 2002, WIFH has evolved alongside advancements in laser technology and medical-grade skincare, with a clear focus on safety, precision, and results. The team has performed more than 1.5 million laser treatments and brings over 90 years of combined experience to every patient interaction.
Every treatment begins with a customized plan. From laser hair removal to advanced skin rejuvenation, we tailor each approach to support natural-looking, confidence-boosting results across all skin types and a diverse patient base representing 52+ nationalities.
“Since stepping into WIFH, my focus has been on preserving what has made this practice so trusted in Atlanta while continuing to elevate the level of care we provide,” said Dr. Paul E. Cox. “This recognition speaks to the strength of the team, the consistency of our approach, and our commitment to delivering safe, thoughtful, and results-driven treatments for every patient.”
Advanced Laser & Skincare Technology
Patients visit WIFH for services like laser hair removal, microneedling, CoolPeel®, and HydraFacial®, as well as Smartlipo™, injectables, miraDry®, Fractional CO2, and medical weight loss. Each treatment plan is designed with a long-term view, balancing immediate results with overall skin health.
“Having been part of WIFH through so many of these years, what stands out most is the consistency,” said Regan, Senior Cosmetic Laser Practitioner & Advanced Injector. “Our approach has always been rooted in personalization, education, and delivering results that look natural. Patients trust us because we take the time to do things the right way, and that has never changed.”
As Atlanta’s only SkinCeuticals Flagship and a leader in advanced aesthetic treatments, WIFH continues to set the standard for results-driven, personalized care in the Southeast.
Paul E. Cox, MD, MS
Dr. Paul Cox MD, MS is the Owner and Medical Director of WIFH, serving the Atlanta-area community as a physician for over 20 years. A 1999 graduate of the University of Tennessee College of Medicine, Dr. Cox completed his residency in Family Medicine in 2002 and is board certified in both Family Medicine and Anti-Aging Medicine. He has been licensed in Georgia since 2001. As one of the first physicians trained in Smartlipo in 2007, Dr. Cox has performed thousands of Smartlipo laser liposuction procedures without complication. He has been performing cosmetic injectables since 2003 and has a wealth of knowledge and experience in the world of aesthetics.